 Partners For Home Ownership™ Program
Exploring the Possibilities, Creating Opportunities
MACC is working to bring the private sector on board in building strong communities and the next middle class. An example is a creative partnership with Edina Realty called the Partners for Home Ownership™ Program. This program’s goal is to will bring opportunities for home ownership and employment to the emerging communities that MACC members serve.
MACC will use its reach across its 300,000 constituents in the Twin Cities metropolitan area to expose them to the possibility of home ownership, provide ways to take action, get answers to their questions, and help them make connections with real estate professionals. This program is being piloted in five Edina Realty metropolitan area branch offices which will partner with five MACC member agency sites. MACC members are working with Edina Realty partnering agencies to continue the relationship building process to determine how each partnership will work.
For Edina Realty, this program provides access to emerging markets to establish its trusted brand in fast-rising market segments. By building relationships with MACC organizations and those they serve, Edina Realty can take a proactive role in closing the housing gap within emerging communities and building wealth through first-time home ownership. Agents receive training and gain experience working with the diverse communities who will soon be buying 40 percent of all homes. |
